Case study 01 · Industrial HVAC · B2B Enterprise

Daikin Studio

Fusing two legacy desktop platforms into a single, modern web experience — reducing quote generation time by 70%.

Role
Senior UX Designer
Timeline
Oct 2024 – May 2025
Industry
Industrial HVAC · B2B
Platform
Web (desktop-first)
70%
Faster quoting
50→15
Minutes per quote
2→1
Legacy systems replaced
Daikin Studio — home dashboard with jobs and folders
01

The Burden of Legacy Systems

Daikin relied on two distinct, aging platforms for custom engineering and quoting.

Daikin Tools

A highly complex Windows desktop app requiring local installation and constant version updates.

ACES

Proprietary engineering software that forced users through a cumbersome VPN and RemoteApp login just to open it.

ACES — start page: job selection behind VPN and RemoteApp
ACES — Start page: job selection behind VPN and RemoteApp.
ACES — legacy unit configuration layout
ACES — Layout: unit configuration in the legacy desktop app.
02

Friction at Every Step

Three compounding problems slowed every quote and every handoff.

Time

Generating a single quote took 45–50 minutes due to overwhelming data entry across fragmented interfaces.

Noise

Severe alert fatigue. The system flagged non-critical warnings with aggressive red UI, hiding real engineering conflicts.

Accessibility

Locked desktop instances and version-control issues blocked collaboration between sales and engineering.

Daikin Tools — Job Editor legacy form
Daikin Tools — Job Editor: every field of a project captured in a single legacy form.
03

My Role on Daikin Studio

What I owned
  • Primary designer on the visual configuration builder for custom air handlers, with support from the mid-level designer.
  • Proposed and specified Smart Resolve, after finding the pattern during competitive research.
  • Argued for rebuilding from scratch instead of porting the desktop apps to web.
What I shared
  • End-to-end UX/UI leadership, co-led with a mid-level designer.
  • User interviews, run alongside a researcher shared across several projects.
  • Weekly iteration with the PM and SMEs, technical alignment with BAs and POs, design reviews with the UX Manager and Director.
Daikin Studio design system — brand, palette and typeface
Daikin Studio design system — foundations shared across both product surfaces.
04

Discovering the Real Friction

User interviews

10 in-depth interviews with Lead Sales Representatives and Engineers across US offices who used both Daikin's legacy tools and competitor platforms.

Competitive audit

We analyzed competitors such as Nortek alongside our own internal legacy tool (ACES) to baseline industry standards.

Key insight

Users needed a way to generate fast preliminary quotes for clients without being blocked by deep engineering requirements — exact site latitude, indoor/outdoor constraints, and the rest.

05

From “Lift-and-Shift” to a Web-Native Future

The pivot

Stakeholders initially wanted to replicate the Windows apps in a web environment. Analyzing the journey revealed the workflows themselves were broken — porting them would have carried the friction across.

The strategy

Build Daikin Studio from scratch. Decouple the quick sales quoting process from detailed engineering configuration — so no one has to complete the entire journey just to get a price.

Daikin Studio — redesigned Job Summary
Daikin Studio — the redesigned Job Summary, built around the sales workflow.
Daikin Studio — home with filtering and saved views
Daikin Studio — home with filtering the legacy desktop tools never had.
06

Managing the Adoption Risk

The risk

Sales reps and engineers had worked inside Daikin Tools for years. The real fear was not technical — it was that people would reject a new environment and refuse to rebuild a mental model they had spent a decade forming.

The decision

We launched Daikin Studio with one product line: custom air handlers. Everything else stayed in Daikin Tools, so adoption could be progressive instead of forced — and reversible if it went badly.

Daikin Studio

Custom Air Handlers

Rebuilt from scratch on the web. One product line, end to end.

Daikin Tools

Coils · Chillers · Air Purifiers · Everything else

Untouched on the desktop, until Studio earned the migration.

Scoping the launch to a single product line is what made the rebuild survivable — nobody had to abandon a decade-old tool overnight.

07

Designing for Speed: Quick Selection

A rapid configuration flow. Sales reps configure baseline products quickly, send the quote, and later assign that product to a fully engineered project once it is approved — so a client can see a number without an engineer touching the file first.

One product line at launch — coils, chillers, rooftops and air purifiers were planned to follow.

Quick Selection button on the Daikin Studio home toolbar
The entry point — Quick Selection sits on the home toolbar, beside Create new job.
Select Category — Custom Air Handler
Select Category — where Quick Selection lands the user.
08

Where the 70% Comes From

The time did not come from a faster form. It came from taking the job-setup stage out of the path to a first quote.

What it skips

Legacy Job Summary — the full job-data form, filled before any pricing.

What it asks instead

Project Details — six fields, then straight to configuration.

What the rep still gets

Submittal Package Generator — the first quote.

Legacy Job Summary — the full job-data form
Legacy Job Summary — the full job-data form.
Project Details — six fields
Project Details — six fields, then configuration.
Submittal Package Generator — the first quote
Submittal Package Generator — the first quote.
How the number is built

Baseline: 45–50 minutes, self-reported by sales reps in interviews. After: 10–15 minutes, projected from the stages removed from the path to a first quote. The mechanism is measured; the time saved is an estimate, not instrumented.

09

Impact

70% faster quoting

Average time to generate a quote dropped from 45–50 minutes to 10–15 minutes. A quote that used to need an engineer in the loop can now be produced by a sales rep alone, in one sitting.

Baseline from user interviews: reps reported 45–50 minutes to take a custom air handler from client and project data entry through to a first quote.

Daikin Studio — Base Construction Options
Base Construction Options — material and insulation, chosen visually.
Daikin Studio — Cabinet Settings with live 3D model
Cabinet Settings — a live 3D model of the unit being configured.
10

Co-Creating with Subject Matter Experts

The challenge

Custom air handlers follow complex spatial rules. Working directly with SMEs was the only way to translate those constraints into a UI accurately.

The solution

A visual builder that accommodates complex setups — tunnels placed side by side or stacked vertically — making engineering configuration visual rather than pure data entry.

Where it landed
Legacy ACES — sections in a single strip
Iteration 2 — sections in a single strip, no spatial arrangement.
Adding components to an empty unit
Adding components to an empty unit.
Components stacked top and bottom
Components stacked top and bottom.
Components placed side by side
Components placed side by side.

Why it changed: the single strip could not express the spatial rules SMEs kept describing — components stacked vertically, or two tunnels running side by side. Tunnels replaced the strip so the layout on screen matched the physical unit being built.

11

Eliminating Alert Fatigue

The challenge

The legacy system bombarded users with alarming red errors for simple warnings, so real engineering conflicts were indistinguishable from noise.

The solution

We separated critical errors from standard warnings and introduced Smart Resolve — a suggestion of the correct value that engineers can apply in a single click.

Where it landed
Legacy ACES — aggressive red errors before Smart Resolve
The legacy tool — every warning in aggressive red, before Smart Resolve.
Component-level conflicts, separated by severity
Component-level conflicts, separated by severity.
Air filter conflict with a suggested value
Air filter conflict with a suggested value.
Review modal — three conflicts Smart Resolve can apply at once
Review modal — the three conflicts Smart Resolve can apply at once.

Smart Resolve handles the three conflicts it can compute a correct value for. The fourth needs engineering judgment, so the system routes the user into the air filter component rather than guessing — automating what is safe to automate, and no more.

12

A Seamless Handoff to Production

The final stages of the flow ensure every legal and safety compliance — such as A2L flammable refrigerant notices — is acknowledged securely before the order is submitted.

In a regulated category the acknowledgment step is what makes an order legally submittable, so it had to be impossible to skip without feeling punitive to the person placing it.

Compliance acknowledgments — A2L refrigerant notices
Compliance acknowledgments — A2L refrigerant notices signed off before submission.
Order information — final review before production
Order information — the final review step before the order goes to production.
13

Results & Adoption

Outcomes, phased by design.

~50→15 min
Speed · quoting time cut 70%, accelerating the sales cycle
Fewer errors
Accuracy · Smart Resolve & clearer constraints reduced config mistakes
Phased
Adoption risk · air handlers only, migrate progressively
Project sharing — collaboration the desktop tools never allowed
Project sharing — the collaboration the desktop tools never allowed.

Speed is projected from the stages removed from the quoting path, not instrumented. The reduction in configuration errors is a design outcome rather than a measured one. Adoption was built to be progressive and was still underway when the engagement ended in May 2025.

14

What I'd Do Differently

The pivot was the right call. The gaps were in how we set it up and how we proved it.

01

Analyze the journey before the architecture is decided

We discovered the workflows themselves were broken while analyzing the journey — but by then stakeholders had already committed to porting the desktop apps, so the rebuild had to be argued rather than assumed. I would run that analysis before the architecture decision, not after it.

02

Define the migration criteria up front

Launching with custom air handlers only was the right way to manage adoption risk. But we never set the threshold that would prove Studio ready for coils, chillers and the rest. Without that bar written down, “progressive” can quietly turn into “indefinite”.

03

Instrument the baseline before redesigning it

The 45–50 minute baseline came from what reps told us in interviews, not from measurement. I would instrument the legacy flow first, so the number after the redesign is measured rather than projected from the steps we removed.

None of these would have changed the design. All three would have changed how well I could defend it.