Senior Product Designer · UX · UI · Research · Design Systems · Strategy

I don't just design interfaces — I solve business problems through experience.

Experience

15 years · 15M+ users

Focus

Banking · Fintech · Enterprise SaaS

Based in

Mexico City · Hybrid/Remote

Selected work

04 cases

Daikin Studio — Configuration Platform

Fusing two legacy HVAC desktop platforms into a single web-native experience — decoupling fast sales quoting from deep engineering configuration.

Senior UX Designer Industrial HVAC 2024–2025

70%

FASTER QUOTING

HG Insights for Salesforce

Rebuilding a mission-critical integration across two surfaces — the HG Platform and the Salesforce App — migrating every enterprise client without losing a single one.

Senior Product Designer B2B SaaS Salesforce

100%

ADOPTION RATE

Banco Azteca — App Redesign

A full mobile-banking redesign for low-income, first-time digital users — from in-branch field research to high-fidelity UI across Android and iOS.

UX Designer Banking 2018–2019

15M+

USERS REACHED

PepsiCo — AI Agent for Promotions

Designing an AI agent that turns a nine-step manual promotion build into a proposal the specialist can edit before publishing.

Senior Product Designer AI Agent 2025–2026

Manual → AI

PROMOTION CREATION

About

I've spent 15 years leading UX and Product Design across banking, fintech, enterprise SaaS, automotive and retail. I've shaped products used by more than 15M people — including remote-banking platforms for institutions with 12.7M+ customers.

My work lives at the intersection of user needs and business strategy: I translate ambiguous requirements into clear, validated, high-impact design solutions.

LinkedIn ↗ Behance (design portfolio) ↗ Resume (PDF) ↗

Companies I've worked with